As with all shopping websites, we collect, share personal information from you when you shop online at https://mybodenusa.com/. It is important to note that Boden collects, shares various types of personal information about you both online and offline, as described in this privacy notice.

We use this information to make your shopping experience as easy and enjoyable as possible. We need it to process your order, let you know about any delays or problems, and occasionally to send you special offers and promotions.

Information collection, purpose, and sharing

We collect and share information when you register online or update your account, log-in, place an order, communicate online with our customer service representatives, opt-in to receive our emails, request a catalog, participate in a sweepstake, contest, promotion or survey, or join our social networking sites. This information may include, but is not limited to, your contact information (for example, your name, email address, billing and shipping addresses and phone number). If you create an online account, you also have the option of providing your demographic information.

If you have entered a competition with one of our friends or partners, and have said that you wouldn’t mind hearing from us, they may have sent us your details so that we can get in touch with you. We work with third party data co-operative partners who provide us with contact information for individuals who may be interested in our products.

Boden may use or share your personal information for administering your account, placing and delivering your order, responding to your queries, for fraud prevention or for marketing. We share and receive personal information with and from our third-party marketing partners for commercial purposes (unless you have opted out of sharing).

The information we collect, share or have collected and shared within the past twelve months, and may sell and/or disclose or have sold and/or disclosed in the past twelve months is detailed below:

Interactions with Boden website

To enhance your experience with Boden, we use cookies, web beacons, pixel tags to automatically collect information about your interaction with our websites. This allows us to use your personal information in several ways. Firstly, we analyze your preferences to tailor products that are more relevant to you. Additionally, we deliver personalized content, advertisements, and communications based on your interests, provided you've opted in to receive marketing communications. This process is essential for us to improve our offerings and personalize your customer journey, relying on our legitimate interest.

Moreover, if you accept cookies on your initial visit and continue navigating our website, we may use the collected personal information to provide you with a customized browsing experience. This includes remembering your past activities, such as viewed pages or products, and your preferences. We also use this data to deliver interest-based advertising on third-party websites, aiming to make our online offers more compelling for you.

For instance, through the Facebook (Meta) pixel integrated into our websites, Facebook identifies users who have visited our site, forming a 'Custom Audience.' This enables us to display Boden ads to Facebook users who have shown an interest in our offerings or share similarities with our existing customers. We are able to do this based on our legitimate interest and Facebook's handling of personal data which is governed by its Data Usage Policy, which you can review at https://www.facebook.com/about/privacy. Should you wish to opt out of Facebook's "Custom Audiences" remarketing feature while logged into Facebook, you can do so at any time through https://www.facebook.com/settings/?tab=ads#_=_.

MNTN TV: Connected TV

We may share your information with MNTN on the basis of consent to serve interest-based advertising on an individual’s desktop, mobile, and/or Connected Television device.

In order to be able to serve interest based advertisements that you may wish to see, MNTN may combine data and link your activities across your devices and on the website pages of customer who provided their IP address, cookie ID, or hashed email address. We obtain this information through your IP address, using cookie tracking technology, or directly from our customers. We also may use your IP address and cookie ID for advertising campaign performance purposes on behalf of the customer who provided this information. Your IP address and cookie ID is used by MNTN internally and is not shared with any third parties.

Details of Opting Out of Interest Based Advertising can be found on MNTN privacy policy. To see a the full MNTN privacy policy, please click here: https://mountain.com/privacy-policy/

Name

Purpose: We use this so we know what to call you, to process orders to you and for fraud prevention and detection. We also use this to keep you in the Boden loop so that, from time to time, we can send you catalogs, special offers and promotions.

If you participate in our research activities (for example, customer research surveys, customer WhatsApp groups, customer focus groups, Boden Insiders), we’ll use your name to administer the groups.

If you work with us as an influencer, we may collect your name. We use your name to engage with you and to administer events.

If you enter a competition, Boden may use your name to administer the competition and to fulfil your prize.

Sale: We do sell names to marketing partners for commercial purposes, unless you have told us not to. These partners may pass your information on to other companies whose products they think may interest you. If you do not wish to receive communications from other companies, please contact us via any of the methods in the ‘Contact Us’ section, quoting your account number (if you have it), which can be found above your address on your latest catalog.

Disclosure: We may disclose this information to agents (including credit reference agencies, credit card clearing agencies, our fraud prevention and 3D-secure partner, and delivery companies). In all instances, we provide them with only the information they need to perform their function. We may also disclose this information to outside research companies whom we may ask to contact you directly for your opinions on our products and services (in which case, we provide them with only the information they need to perform their function). If you have asked us not to send you postal marketing, we may disclose your information to marketing partners to ensure that you’re added to a suppression list and no longer receive postal marketing from us

Sensitive Personal Information: We use your sensitive personal information to run your Boden account. This means that we have access to your: Account log-in and any required security or access code, password, or credentials allowing access to an account. We also use your geolocation – that tells us where you reside. We use your name to respond to your queries and occasional complaints. We may also keep a record of these to inform any future communications with us, to show how we communicated with you throughout, and to ensure that we provide you with the best possible service.

When you enter a competition which Boden is hosting with another partner, Boden may share your name with the other partner so that the partner can fulfil your prize, or so you can receive marketing from the partner. Boden will only share your data in this way based on your consent. Partners include Cowshed – please see their privacy policy (https://www.cowshed.com/privacy) for more information.

Email address


Purpose: We use this so that we can email your order confirmations, let you know about delivery delays, send you offers and keep you up-to-date on our shiny new products. Click here to unsubscribe from email marketing at any time. Please allow five business days for your request to be updated across all our systems.

We work with a company called PowerReviews that helps us to publish your product reviews on our website. When you submit your product review through our website, the nickname, age and email address that you enter (along with your review) will be collected directly by PowerReviews. You can read more about how PowerReviews looks after your personal data by clicking: https://www.powerreviews.com/privacy-policy/ and https://www.powerreviews.com/data-protection/. If you provide your email address, you will be entered in to a prize draw – we use your email address to administer the draw (legitimate interests).

We may need to use your email address to send you communications that are required by law or necessary to inform you about any changes to the services we provide you.

If you participate in our research activities (for example, customer research surveys, customer WhatsApp groups, customer focus groups, Boden Insiders), we’ll use your email address to administer the group.

We use your email address to respond to your queries and occasional complaints. We may also keep a record of these to inform any future communications with us, to show how we communicated with you throughout, and to ensure that we provide you with the best possible service.

If you sign up to our refer-a-friend scheme, we’ll use your email address for administration of the referral and to make sure that you receive your reward.

If you work with us as an influencer, we may collect your email address. We use your email address to engage with you and to administer events.

If you enter a competition, Boden may use your email address to administer the competition and to fulfil your prize.

Sale: We don’t sell your email address to anyone.

Disclosure: We may disclose your email address outside research companies whom we ask to contact you directly for your opinions on our products and services (in which case we provide them with only the information they need to perform their function).

We may disclose your email address to our fraud prevention and 3D-secure partner.

When you enter a competition which Boden is hosting with another partner, Boden may share your email address with the other partner so that you can receive marketing from the partner. Boden will only share your data in this way based on your consent. Partners include Cowshed – please see their privacy policy (https://www.cowshed.com/privacy) for more information.

Shipping address

Purpose: An obvious one – so we can ship your goods to you. In addition, we use this to process orders to you, and for fraud prevention and detection. We also use this to keep you in the Boden loop so that, from time to time, we can send you catalogs, special offers and promotions

If you work with us as an influencer, we may collect your address. We may use your address to send presents to you.

If you enter a competition, Boden may use your address to fulfil your prize.

Sale: We do pass on addresses to marketing partners for commercial purposes, unless you have told us not to. These partners may pass your information on to other companies whose products they think may interest you. If you do not wish to receive communications from other companies, please contact us via any of the methods in the ‘Contact Us’ section, quoting your account number (if you have it), which can be found above your address on your latest catalog. You can also contact our partners directly by using the information below:

Wiland - If you have a question about the use of your personal data and/or want to exercise your privacy choices, please visit webpage www.wiland.com/privacy-choices. This gives a lot of information on what data they have and how they use it. It also gives you several different ways to implement their privacy choices (like opting out) either via web or via phone. Their toll-free number is: 1-833-794-5263 or contact Wiland’s Privacy Office about your privacy or send a letter to their corporate headquarters at the following address: Privacy Office, Wiland, Inc., 7420 E. Dry Creek Pkwy, Niwot, CO 80503

Epsilon - You can review their Privacy Policy and FAQ’s on the website: https://legal.epsilon.com/us/NA-products-privacy-policy.. This details how you can exercise your privacy choices and details how they handle your personal data. If you have any questions in relation to this Privacy Notice, have any questions regarding your rights and choices, or wish to learn more about Epsilon’s privacy practices, please email them at [email protected]. You may also send additional correspondence to: Epsilon, P.O. Box 1478, Broomfield, CO 80038, Attn: Privacy

Disclosure: If you have asked us not to send you postal marketing, we may disclose your information to marketing partners to ensure that you’re added to a suppression list and no longer receive postal marketing from us.

We may disclose your address to outside research companies whom we ask to contact you directly for your opinions on our products and services (in which case, we provide them with only the information they need to perform their function).

We may disclose your email address to our fraud prevention and 3D-secure partner.

When you enter a competition which Boden is hosting with another partner, Boden may share your address with the other partner so that the partner can fulfil your prize.

Telephone number / Cell number

Purpose: We’ll only call if we have a delivery problem, and we might text you with details about your orders or if we have a question. If you participate in our customer WhatsApp groups, we’ll use your cell number to administer the group. We use your telephone number or cell number to respond to your queries and any complaints.

We may use your cell number to send you marketing via SMS if you have opted-in to receive this.

If you’ve signed up to receive text messages from us either via our website or by sending a text message indicating your consent, you are providing your prior express written consent to receive recurring marketing or promotional Text messages from us. We will send you information about promotional offers and more. These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart abandon messages. To the extent you voluntarily opt to have Text notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message.

You may opt out of receiving text messages at any time by texting “STOP” to our text messages. Or tell us via any of the methods in our Contact Us section.

Sale: We do not sell this information to third parties.

Disclosure: With agents (including credit reference agencies, credit card clearing agencies, and our fraud prevention and 3D-secure partner). In all instances, we provide them with only the information they need to perform their function.

If you sign up to receive a discount via marketing SMS, we may share your data with a company called Attentive who help to administer your discount and the SMS messages that you will receive. For more information about how Attentive use your data, please see their privacy policy: https://attnl.tv/p/6Xx.

Credit card details

Purpose: We only ask for these when you place an order. You may choose to save your card details to speed up the checkout process. If you wish to remove your card details at a later date, you can do so by deleting your saved card from account preferences on the website. We will securely store your payment card information for one year, to allow us to process refunds in accordance with our Refund Policy.

Sale: We do not sell this data to third parties.

Disclosure: With agents (including credit reference agencies and credit card clearing agencies). In all instances, we provide them with only the information they need to perform their function.

Cookies

Purpose: We currently use the services of companies to help manage and optimize our internet business and communications. These companies help us to measure the effectiveness of our advertising and better understand how visitors use our sites. To do this, cookies are placed on computer browsers and web beacons are placed on our websites. Further information about cookies is provided in the ‘Cookies and Web Beacons’ section of this privacy notice.

Sale: Further information about cookies is provided in the ‘Cookies and Web Beacons’ section of this privacy notice.

Disclosure: Further information about cookies is provided in the ‘Cookies and Web Beacons’ section of this privacy notice.

Your Internet Protocol (IP) address

Purpose: We collect your IP address to learn more about how you use our website. IP address data allows us to analyse site usage and visitor numbers and see how our advertising performs (so we can understand what you like). We also use this information to improve our website, which makes our marketing more relevant to give you the best experience we can.

Sale: We do not sell this data to third parties.

Disclosure: We may disclose this information with other companies that help us analyse site usage, visitor numbers and advertising.

Photographs

Purpose: If you upload your photographs to BodenByMe (please keep them coming), these may be published on our website along with your name or social media username.

If you take part in our research activities (for example, customer WhatsApp groups, customer focus groups, Boden Insiders), we’ll use your photographs to improve the products and services that we provide to our customers.

If you work with us as an influencer, we may collect images of you (and, if you work with Boden through paid partnerships and your children are included in your images, we’ll collect their images too), and clothing size. We may post your images on our own social media pages and Boden websites (contractual performance).

Sale: We do not sell this data to third parties.

Disclosure: BodenByMe and some of our WhatsApp activity is administered and hosted by third parties. We may disclose your personal information to these third parties for these purposes only.

Social Media Username

Purpose: If you interact with us on social media, we use your social media username or identifier to help us respond to your comments, questions or feedback.

Sale: We do not sell this data to third parties.

Disclosure: We do not disclose this data to third parties.

Google

Google: To help personalise your journey through Boden we use Google, who will process your personal data as one of our advertising partners. Cookies are used to allow for media optimisation and reporting. These are optional for the user and allow us to assess the likelihood of conversion across Google properties or ecosystems. You can manage your cookie setting via the link at the bottom of this Privacy Notice. For further information about how Google use your personal data, please see the following link: Google’s Privacy & Terms site

Protecting your information

We use the latest secure server technology to ensure this information is protected to the highest standards. Any personal information you provide to us is safely stored on secure servers.

We use encryption to safeguard your personal information and only accept orders from web browsers that permit communication through Transport Layer Security (TLS) technology - this means you cannot inadvertently place an order through an unsecured connection. This encryption makes it virtually impossible for unauthorised parties to read any information that you send us. The encryption technique we use is the highest standard available for e-commerce and certified by GlobalSign.

We use reputable third-party service providers who perform services on our behalf. Sometimes these service providers need information about our customers in order to do their jobs, such as fulfilling orders and promotions, maintaining and managing our customer database, and reporting on customer behaviour and/or preferences. Where these service providers have access to your information, we require them to maintain your information in the strictest confidence and we do not permit them to use it in any way other than to help us provide you with better service.

Rights of us residents

Under California law, customers of mybodenusa.com who are residents of California have certain rights regarding their personal information. This section describes the rights of California residents under the California Privacy Rights Act (CPRA) and how to exercise them.

The CPRA is the currently the most comprehensive data privacy law in the USA despite four other states bringing in their own privacy laws:

Colorado - the Colorado Privacy Act. This law went into effect on July 1, 2023.

Connecticut - Connecticut’s primary data privacy law is known as Personal Data Privacy and Online Monitoring. It took effect on July 1, 2023.

Utah - known as the Utah Consumer Privacy Act was effective on December 31, 2023

Virginia – The Consumer Data Protection Act (2021) This law came into force on January 1, 2023.

Delaware – The Delaware Personal Data Privacy Act (DPDPA) This law will go into effect on January 1, 2025.

Oregon - The Oregon Consumer Privacy Act") is effective from July 1, 2024.

Texas – The Texas Data Privacy and Security Act became effective on July 1, 2024

Montana – Montana Consumer Data Privacy Act is effective from October 1, 2024

New Hampshire – The New Hampshire Privacy Act will take effect on January 1, 2025.

Nebraska - The Nebraska Data Privacy Act, will take effect on January 1, 2025.

Maryland - The Maryland Online Data Privacy Act will take effect on October 1, 2025.

We extend CPRA rights to customers from all states, not just to our customers in California.

Your rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and verify your request, we will disclose to you:

• The categories of personal information we collected about you.
  
  
• The categories of sources from which the personal information is collected.
  
  
• The specific pieces of personal information we collected about you.
  
  
• Our business or commercial purpose for collecting or selling any personal information.
  
  
• The purposes for which the information we collected will be used.
  
  
• The categories of third parties with whom we share personal information.
  
  
• If we sold or disclosed your personal information for a business purpose; and, if so, any categories of personal information that were sold or disclosed, and the categories of any third parties to whom personal information was sold or disclosed.
  
  
• If you ask us we will restrict the use of your sensitive personal information such as your account log-in details and any required security or access code, password, or credentials allowing access to an account. We also restrict the use of your geolocation – that tells us where you reside.
  
  

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and verify your request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

• Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our agreement with you.
  
  
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  
  
• Debug products to identify and repair errors that impair existing intended functionality.
  
  
• Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  
  
• Comply with the California Electronic Communications Privacy Act.
  
  
• Enable internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  
  
• Comply with a legal obligation.
  
  
• Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
  
  

To make such a request, please contact us via any of the methods listed in the ‘Contact Us’ section.

Verifiable Requests

Only you or a person that you authorize to act on your behalf may make a verifiable consumer request related to your personal information. However, you may also make a verifiable consumer request on behalf of your minor (under 16) child.

In order to respond to your requests, we must perform some verification. For example, this would be necessary in order for us to respond to any requests for to disclose or delete your data. Our verification methods will differ depending on the following circumstances:

Password-protected accounts – if you have a password-protected account with us, we will use password authentication to verify you. If your request is for deletion of personal information, we will need to re-verify you before we delete your information.

Non-password-protected accounts – we need to use either a two-tier or a three-tier verification process (which will depend on what type of request you are making). We will ask for you to confirm two or three pieces of information that we have on our records about you, for example:

• Your address
• Your zip code
• Your most recent purchase
• Your email address
  
  

We will never ask for the following information from you:

• Social security number
• Medical and health information
• Financial account number
• Account passwords
• Security questions and answers
  
  

Frequency

You may make a verifiable consumer request up to two times within a twelve-month period, without charge. Unfortunately, we cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Response Timelines

We try to respond to a verifiable consumer request within 45 days of its receipt.  If we require more time, we will inform you of the reason and extension time period (up to 90 days). If you have an account with us, we will deliver our response to that account. If you do not have an account with us, we will deliver our response by mail or electronically, at your option. Any disclosures we provide will only cover the twelve-month period preceding receipt. The response we provide will also explain any reasons we cannot comply with a request, if applicable.

Opting-Out of Sale of Personal Information

If you wish to opt-out of the sale of personal information, please use one of the methods in the 'Contact Us' section. If exercised, the decision to opt-out will be valid for 12 months, at which time we may request that you authorize the sale of personal information again.

Discrimination

We will not discriminate against you for exercising any of your CPRA rights. Unless permitted by the CPRA, we will not:

• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
  
  

Privacy of young children

Boden is concerned about the privacy of young children and we do not knowingly collect any personal information from a child under 16. We do not sell products for purchase by children and all children's products we sell are for purchase by adults only. We require customers to verify that they are 18 or over before we can process an order, and customers must verify that they are 18 or over before speaking to our Customer Service team.

How can I change my marketing preferences?

Please contact us with your request. Don’t forget to include your full name, address and email so that our customer service team can help you!

Accessing from outside the US

If you are visiting mybodenusa.com from a location outside of the United States, you will be connected through and to servers located within the United States and the United Kingdom. All online orders will be accepted and fully processed in and shipped from the United States or the United Kingdom and all information you provide will be securely maintained on web servers and our internal systems located within the United Kingdom. By providing your information to us, you agree that all personal information will be used in accordance with this privacy notice and pursuant to U.S. law.

Contact us

If you have any questions or concerns regarding our privacy notice, your privacy rights, or would like to submit a request please contact us:

By email: [email protected]. If your email relates to California Privacy Rights, please write ‘California Privacy Rights’ in the subject line.

By phone: 1-866-206-9508 (Toll-Free) (Mon-Fri: 9am – 9pm EST; Sat-Sun: 9am - 5pm EST)

By mail:
Boden Customer Relations
180 Armstrong Road,
Pittston PA 18640-9628
United States

Cookies and web beacons

Cookies are small text files that websites send to your computer. A cookie can be thought of as an Internet user's identification card. They let the website know when the user has returned. This lets the site bring up information relevant to that user, for example your name, past orders, etc.

Cookies make the interaction between users and websites faster and easier. Without cookies, it would be very difficult for a website to allow a visitor to fill up a shopping basket or to remember the user's preferences or registration details for a future visit. The Boden website uses cookies to allow customers to move from one part of the web site to another and to add items to the shopping basket without having to log in repeatedly.

We also use cookies to track visitors' interest in our products. We may use this to understand what most appeals to our customers so we can make our offers as appropriate as possible. Browsing behavior is also used to create relevant banner advertising with product recommendations that we believe best relate to the items you viewed on our website. These banners are then served across other websites that you may visit. This process is called behavioral advertising and although the adverts are individually tailored to each visitor, all cookie data is anonymized and stored temporarily. We use the browsing behavior data to create personal product recommendations on our website, our marketing emails and in our printed catalog.

Due to our website set-up, you may be asked to confirm your choices more than once when you visit us. Please make sure that you express your choices when prompted, so that we have your accurate preferences for all areas of our website. Cookies are not computer programs, and can't read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user's email address etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website. It is possible to opt out of cookies through the cookies banner or via your browser in cookie settings. Please note that cookies are computer specific, so if you log on to any site from a different computer, the cookie settings on that computer will apply. Most internet browsers automatically accept cookies, but if you do not wish to have cookies on your system, you can set your browser preferences to refuse them or to alert you when cookies are being sent. In order to disable cookies, please consult your browser's "help" section for instructions.

For further information about managing and disabling cookies on your computer see www.allaboutcookies.org/manage-cookies.

By using our websites, you consent to our placement of cookies on your computer. You may occasionally get cookies from our business partners or other third parties. We have no access to or control over these cookies.

Web beacons are small strings of code that are placed in a web page or in an email message. They are sometimes called "clear GIFs" (Graphics Interchange Format) or "pixel tags". Web beacons are most often used in conjunction with cookies to track activity on our websites. When you visit a particular web page, web beacons notify us of your visit. Since web beacons are used in combination with cookies, if you disable cookies, the web beacons will only detect an anonymous website visit. When used in an email, web beacons enable us to know whether you have received the email.

Change to privacy notice

01 January 2023 – Update to incorporate CPRA and other states data protection legislation

21 October 2022 - to add information about Google

22 August 2022 – to add information about SMS messaging and how we use and share information provided in competition entries.

02 November 2021 – updated information about how we use your data, data sharing and rights of all US customers.

29 June 2021 – updated information about collection and use of email addresses and photographs.

11 June 2021 – updated information about collection and use of IP addresses.